5 Beneficios del Trabajo en Equipo entre Ventas y Marketing
The sales and marketing departments must function as a single team. That is the goal of every company. Because the lack of communication and unified work between both areas is what is making you lose money.
As a agencia de marketing digital chile, Agencia de diseño y marketing we see it daily
The sales team complains about the leads received in Agencia marketing digital Redes Sociales…
…and marketing, in turn, reproach the inaction to contact customers by the sales department.
If this happens in your company, we tell you that you are losing money. Either because of a poorly applied sales funnel or because there is the little workflow between the two teams.
But, when you manage to overcome all the inconveniences and you have a sales and Agencia marketing digital chile that works as a team…
Everything starts to go as you want and your company benefits from :
1. Better Customer Management
Teamwork guarantees that your customers have greater satisfaction. Because one of the big problems that we have noticed as a Agencia marketing digital is:
- That the marketing team offers a product or service X
- And the salesperson delivers a product or service to the customer AND
This leaves the customer unsatisfied, with a bad experience that is not convenient.
On the contrary, if the customer is satisfied and has a good experience, they are willing to spend more on your products or services.
2. Improve Workflow
Closely linked to the first point, we have the improvement of the workflow. When the team is cohesive, the sales funnel works like a Swiss watch.
You will see better results in less time. This translates into less effort by both teams to make a sale.
In short, you will have an efficient sales department.
In addition, with the arrival of better results, there will be greater integration of the marketing and sales teams. Which removes sterile internal competencies from the equation.
3. Cost reduction
The third clear benefit is cost reduction. This is provided that you already have the two previous points covered. As a agencia marketing digital Santiago, we see how companies with cohesive teams:
- They lose fewer sales opportunities
- Your teams need fewer hours of work and,
- Employees rotate fewer thanks to the good atmosphere
All this generates greater productivity and motivation, and therefore, each client-generated will have a lower cost.
4. Increased ROI (Return On Investment)
All of the above brings one of the most desired benefits, the increase in the return on investment. This means that you will have more profit because your sales and marketing teams are integrated, more efficient, and make more sales.
At this point, you just have to keep motivating and improving teamwork. The results will improve every day, and you will notice it in the coffers of your company.
5. Personal and Professional Growth
This last benefit has more impact on the employees, but without a doubt, it also benefits the company. In our digital marketing agency, we see how collaborative work fosters the personal growth of each individual.
Having a common goal that goes beyond their particular interests makes them grow in the two most important areas; the professional and the staff.
And these are just the main benefits of having a united marketing and sales team. Promote it in your company and enjoy them.