Digital marketing apps are vital to any strategy. It does not matter if you have an SME, a Startup or a large company. These apps or tools help you improve your marketing actions to position your brand or increase your sales.

In addition, as a digital marketing agency we know that these applications help you:

• Automate daily actions and tasks
• Optimize broadcast flows
• Centralize all the activities of your company and more

For this reason, today we want to leave you with 5 digital marketing applications that cannot be missing in your company .

1.Market Hub

It ‘s HubSpot’s marketing software , and it’s great for any type of business no matter what stage it’s at. The best thing is that this application offers free versions where you can:

• Create web forms
• popup forms
• Free CRM and,
• Email Marketing Campaigns

With all this, you can increase the traffic of your website , capture leads, improve the ROI of your campaigns and more. If you want to improve the service, it also has a paid version for $45 per month.

2. Ahrefs

This application is essential to make an SEO strategy for your business . With it, you will be able to plan the contents of your website, know the keywords for which you want to position yourself, analyze your competition and more.

In addition, it allows you to identify the weak points of your content to improve it and be able to create an efficient Content Gap .

This tool has plans that range from $99 to $999 per month.

3. Google Analytics

To know everything that happens on your website, nothing better than this tool. It is free and if you master it you can know in real time :

• Who visits your website and from what devices
• Which pages do you spend the most time on?
• And which region are most of your visitors from?

It also allows you to set conversion goals and track the leads you have generated. That is, to know from where they have been converted, be it social networks or the website itself.

4.Hoot Suite

Social networks are a fundamental part that any SEO Agency handles in your company. And a tool that allows you to better manage them is Hootsuite.

Publishing made easy, scheduling your posts, stories and videos is easier.

In addition, it is possible :

• track the performance of each publication,
• know the conversations that take place on the network about your brand or business and,
• measure the ROI and conversions of your content.

For small businesses , it offers a free plan that allows one user and two networks. If you want more potential, you will have to pay the fee of 19 dollars per month.

5. Similar Web

As a digital marketing agency we use this application to analyze both the websites of our clients and their competitors. It allows us to analyze the following data:

• Traffic by category and by country
• average duration of visits
• bounce rates
• visitor sources
• visits in the last months

With this information, an SEO agency can make the best decisions to boost your brand and your business. Because it allows identifying the strengths and weaknesses of the content to enhance it.

Therefore, these applications should not be missing from your marketing strategy. Whether you take them on your own or have a digital marketing agency in charge.